PEET'S COFFEE

In my Advanced Advertising Design class, I developed a full creative campaign for Peet’s Coffee centered around the idea of boldness—bold flavor, bold mornings, bold choices. This project allowed me to explore campaign strategy, copywriting, and visual storytelling while crafting a cohesive brand message. I created a series of ads, video concepts, and social content that highlighted Peet’s strong, unforgettable coffee through simple, type-driven visuals and punchy messaging. The campaign pushed me to think deeply about audience insight, brand voice, and how to deliver a clear creative idea across multiple platforms.

WELLIGO

In my Healthcare UX Design course during the summer of 2025, I designed a mobile healthcare concept called WelliGo using Figma. This project focused on improving how patients navigate and access care on the go, emphasizing clearer user flows, intuitive interactions, and overall ease of use. Through UX research, mobile wireframing, prototyping, and accessibility considerations, I created a streamlined experience aimed at making everyday healthcare more convenient, supportive, and user-friendly.

WESTIE FEST

This website was created in my Advanced Interactive Media Design class at UW–Stout, where I gained hands-on experience with form data, event handlers, and query strings by developing an interactive game. I also experimented with animation to elevate the overall user experience. The game walks users through the process of baking cookies, using each step to create a fun, engaging, and accessible online experience for all ages. Check out the website!

THE LEARNING REEF

This project, created in my Advanced Interactive Design course at UW–Stout, pushed me to explore audio, video, and browser-based interaction on the web. I set out to design a fun, kid-friendly interactive experience while challenging myself with more advanced coding. Through prototyping, wireframing, critiques, and high-fidelity interaction design, I built The Learning Reef—a site that teaches users about Comb Jellyfish and lays the groundwork for a larger educational brand I hope to expand in the future.

FAMILY SPHERE

This project, completed in my Advanced UX Design class at UW–Stout, strengthened my skills in Figma and mobile user experience design. My classmate, Bryce Rupnow, and I created an app concept addressing a common “wicked problem”: helping people keep track of a loved one’s medical updates and health information while they’re in the hospital. Together, we collaborated on every stage of the process—including ideation, competitor analysis, user research and interviews, red routes, site mapping, and building the full Figma wireframe and prototype.

IGNITE FITNESS

This project, completed in my Graphic Design 2 class at UW–Stout, involved creating a full identity system for a real or fictional brand. After researching industry context and design direction, I developed Ignite Fitness, shaping its logo, color palette, typography, iconography, data visualizations, and branded mockups. The final deliverables included a complete graphic identity and a style guide documenting the visual system.